For gyms and fitness studios

Forty joinedin January.

40still here by summer

Half of new members quit before six months. The ones who stay are decided in the first ninety days.

Health & Fitness Association benchmarks, 2026

A member mid-lift under hard red light.Silhouettes of a class mid-burpee.A row of empty treadmills.
80%

of members who come fewer than four times in month one cancel

PushPress, 2026
7–10%

of studio members cancel every single month

Fitness retention benchmarks, 2026
12%

of a year's new members arrive in January, and leave together

Retention research, 2026

Six questions about your gym.

01It's 11pm. Someone finds you on Instagram and wants to start. What can they do right now?
02Someone finishes a free trial and walks out. Who follows up?
03A member hasn't been in for three weeks. What happens?
04Someone nearby searches for a gym. What does your listing show them?
05How do people who've never heard of you find out you exist?
06Your website — what does it actually do?

Keep the streak alive

The gym owner leaning on a rack.
  1. 01

    The first four visits

    New members get a plan for week one, not a tour and a locker key. Four visits in month one is the line between staying and leaving.

  2. 02

    A text when they go quiet

    Two weeks without a check-in triggers a real message from a real person, before the cancel button does.

  3. 03

    January that lasts

    The January crowd gets its own ninety-day track, so the cohort doesn't leave together in March.

  4. 04

    Proof they're moving

    Progress they can see, and content from your floor that makes people want to be in the room.

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