For independent artists

Thirtyseconds.

That's how long your song has before the algorithm decides whether anyone else hears it.

A musician under a single magenta spotlight, head bowed.

Play the first thirty seconds

0:18 · most listeners are gone

0:18
  • Most listeners decide in the first ten to thirty seconds. A high early skip rate tells Spotify to stop showing the track.

    Skip rate is the signal most artists never look at.

  • Saves and repeat listens carry far more weight than raw plays. A thousand plays with two hundred saves beats ten thousand plays with ten.

    Saves are what turn one release into the next one being pushed.

  • You can't pitch Discover Weekly or Release Radar. Every follower you gain means your next release lands in their Release Radar automatically.

    Followers are the closest thing to owning your audience on streaming.

  • Buying streams gets tracks pulled, costs a fine per track, and teaches the algorithm that nobody real is listening.

    Spotify charges distributors for tracks flagged as artificial, and distributors pass it on.

A musician performing in a small packed venue.The same venue after the show, empty, one light still on.

Six questions about your next release.

Nothing is saved until you ask us to send it.

01Your next release — is there anywhere for a fan to save it before it's out?
02Cover art and press shots for this one — where are they from?
03How do people who've never heard you find the track?
04What moving image exists for this release?
05Where do your fans reach you that no platform controls?
06What happens in the four weeks after release day?
Worn headphones hanging on a mic stand, glowing magenta.

Side B: what we'd build

  1. 01

    Pre-save and release plan

    A pre-save page in your own look, so release day starts with fans already waiting.

  2. 02

    Ads to the right ears

    Paid campaigns aimed at people who already listen to artists like you. Real people, no bots.

  3. 03

    Visuals for the whole release

    Cover art, canvas loops, press shots and short video, so every platform shows the same world.

  4. 04

    A home that's yours

    A site that holds your music, dates and mailing list, where no platform decides who sees you.

You wrote it. Now let the right people find it.

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