Ads & email
Google and Meta ads, and the email that quietly brings people back.
How much should I spend on ads to start?
Enough to learn something, which is usually a modest amount run for a few weeks rather than a large amount run for a few days. We will tell you what your budget can realistically reach in your area before you spend it, not after.
Google Ads or Meta ads — which is right for me?
Google for people already looking for what you sell: emergency plumber, brake repair, dentist near me. Meta for people who would want you but are not searching right now: a new salon, a class, a product. Urgent trades lean Google; discovery businesses lean Meta.
Is email marketing dead?
It is the opposite — it is the only audience you own outright. Every follower you have is rented from a platform that decides who sees you. A list of customer emails is yours, costs nothing to reach, and reliably outperforms the same effort on social.
What's the fastest win in email?
For a shop, abandoned-cart emails. For everyone else, a message to past customers with a real reason to come back. Both are cheap to set up and usually pay for themselves before anything else does.
Will you manage the ads or just set them up?
Either. Ads left alone drift and waste money, so most clients have us manage them. If you would rather run them yourself we will set them up properly and show you what to watch.
What does managing ads cost?
A fee for running them, separate from your advertising budget, which goes to Google or Meta. Email is mostly a one-off setup cost and then very little, which is why it is usually the first thing we recommend.